Homeland
A Real Estate Website
After 30 years of business And more then 4 years with the same site
Homeland real estate came to there media company and asked a new site,
one that will be clearer, alined more to the vision and user friendly
one that will be clearer, alined more to the vision and user friendly
so people can easily find everything they need
Client Homeland
Product Real Estate catalog
Role Main Designer
Date 2022 – 2023
Reasech
In the first meeting it was clear to me that this site will need to maintain the brand of years,
to keep his SEO values and to be a clear modern site with a good search option
to keep his SEO values and to be a clear modern site with a good search option
As part of my meeting with one of the executives of homeland,
as one of the biggest real estate companies in israel
and as such we dived to understanding the real needs of the site,
the real competition of the company and see from the GEO perspective,
and as such we dived to understanding the real needs of the site,
the real competition of the company and see from the GEO perspective,
what new possible solutions there are in the real estate and location mapping
Reasech results
My conclusions was that the main users they want to attract are uper class
and higher class investors from Israel and abroad, mainly looking
to buy/rent a well maintained luxury apartments
and establishments in israel
As part of the marketing reasech i saw global websites
such as “compass” and israel sits like “Madlan” and “yad 2”,
it was clear that the main focus will be the search page,
that it will need a map and a mega filter and sort option
After receiving the SEO reaserch It was clear that they indeed targeting
upper class buyers and investors looking for places to “flip” for more
Itai 35
Real estate Investor and scouter
Currently looking for a 3 bed home with handicap access
for an old couple, the men 72 was in banking and the woman 65 was a nurse,
for an old couple, the men 72 was in banking and the woman 65 was a nurse,
currently looking for the retirement home in a quiet area in the center of israel
Frustrations
Meany sites dont show all details
Not clear how the house will look except the pictures
A lot of houses are not mainteinead well
Goals
to see all the apartments from the same area
the ability to filter by types of apartments
Wishing to see everything in the house
Possible solution
After understanding the needs and seeing from the SEO team where the leads go,
it was clear that the map area tlv/haifa is the main focus and will need
a clear mega search with different filters for maximum results and
a clear preview before the user flow will lead to the estet page
to show images and a 3D tour in the house, and at least 3 CTAs to contact
Also after consolation with the Dev team, i added a save option,
for later revisits that will be a sticky for easy access next to a sticky search,
Except that the site is clear and to the point with the main colors of the brand,
the yellow, black and white, that can be seen with Homeland logo everywhere
Homeland's Wireframes
The Key Feature In Homeland
as this type of site needed to show an interactive map,
we needed to sort correctly for this kind of clients
as part of my design research, i looked for
the best sites in that market, compose, Zillow, etc
SEO & PPC In Homeland
contact page to display content for the Google Scanner are necessary for good SEO, according to the SEO and web building company I worked for, Leos Media & Interactive.
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