Qbic

a Web Catalog For Office Furniture

after almost  five years with the same design,

Qbic Design came to us for a new design, we understood

that we will need to work around the SEO that they did at Leos media

 

the client came with a new branding and after the first meeting

and overview of the old site As a B2B furniture company 

when there main clients are business and interior designers

and after seeing the old website  we understood that the old site 

currently lacks user intent, CTA over the fold What created bad leads 

Client Qbic design 

Product Web Catalog 

Role Main Designer 

Date 2022

Reasech

as the main designer my main role was to change the view 
to convert more, but to keep the SEO intent to the same 
users we have is to understand the audience, 
and we did see it is small business and interior designers

Reasech results

together with the SEO team we saw that the clients
of the competitors has clean catalog sites with obvious
devision by category and a clear CTA

User Persona

SEO reaserch and key words gave me the 
option to understand the market they are in, 
and to get the user statistics for the old site 
with that i created the follwing personas 

Frustrations 

  • Dont see CTA at first view 
  • Cant look for one item if needed 
  • To much option in the menu

 

Goals

  • Provide the user a clear CTA
  • Show a clean and luxuruse site 
  • To improve the leads Qbic receive

Possible solution

after understanding the market and our users and what the client is doing,
i wanted to create a clean, modern and luxuruse site that will have a call to action
and separate it to five categories “over the fold” in the home page at the first view
by the following hirrchy, leave a message, Go to a catalog page, call, etc

Qbic's wireframes

Qbic's Design process

as part of designing, the client articulate the 

importance of variety, the Division Of Business 

Products into 5 Categories That Each Office Needs 

Entrance Counters | Chairs |  Cabinets | Conference Rooms

All Of These Were Critical To Appear On The First Screen

Of Course Because Of The Nature Of The Domain

The Language is Clean And Simple to use

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מוצרם, מוצר.png

SEO & PPC in Qbic

The company in which I worked for
Leos media & interactive is an SEO and web building company
and for good SEO you need an articles/article page and contact page
to show content for The google scanner

 

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Phone: 054-8119-162

E-mail: curhxv87@gmail.com

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