Qbic
a Web Catalog For Office Furniture
after almost five years with the same design,
Qbic Design came to us for a new design, we understood
that we will need to work around the SEO that they did at Leos media
the client came with a new branding and after the first meeting
and overview of the old site As a B2B furniture company
when there main clients are business and interior designers
and after seeing the old website we understood that the old site
currently lacks user intent, CTA over the fold What created bad leads
Client Qbic design
Product Web Catalog
Role Main Designer
Date 2022
Reasech
as the main designer my main role was to change the view
to convert more, but to keep the SEO intent to the same
to convert more, but to keep the SEO intent to the same
users we have is to understand the audience,
and we did see it is small business and interior designers
Reasech results
together with the SEO team we saw that the clients
of the competitors has clean catalog sites with obvious
devision by category and a clear CTA
User Persona
SEO reaserch and key words gave me the
option to understand the market they are in,
option to understand the market they are in,
and to get the user statistics for the old site
with that i created the follwing personas
Frustrations
- Dont see CTA at first view
- Cant look for one item if needed
- To much option in the menu
Goals
- Provide the user a clear CTA
- Show a clean and luxuruse site
- To improve the leads Qbic receive
Possible solution
after understanding the market and our users and what the client is doing,
i wanted to create a clean, modern and luxuruse site that will have a call to action
and separate it to five categories “over the fold” in the home page at the first view
by the following hirrchy, leave a message, Go to a catalog page, call, etc
Qbic's wireframes
Qbic's Design process
as part of designing, the client articulate the
importance of variety, the Division Of Business
Products into 5 Categories That Each Office Needs
Entrance Counters | Chairs | Cabinets | Conference Rooms
All Of These Were Critical To Appear On The First Screen
Of Course Because Of The Nature Of The Domain
The Language is Clean And Simple to use
SEO & PPC in Qbic
The company in which I worked for
Leos media & interactive is an SEO and web building company
and for good SEO you need an articles/article page and contact page
to show content for The google scanner
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