Qbic
a Web Catalog For Office Furniture
After almost five years with the same design, Qbic Design came to us for a new design, we understood that we will need to work around the SEO that they did at Leos media
The client came with a new branding and after the first meeting and overview of the old site As a B2B furniture company that there main clients are business and interior designers we understood that the old site currently lacks user intent, CTA over the fold
What created bad leads
Client Qbic design
Product Web Catalog
Role Main Designer
Date 2022
Reasech
As the main designer my main role was to change the view to convert more,
but to keep the SEO intent to the same users we have Part of the SEO work
but to keep the SEO intent to the same users we have Part of the SEO work
is to understand the audience, and we did see it is small business and interior designers
Reasech results
Me and the SEO team saw what are the clients competitors,
clean catalog sites with obvious devision by category and a clear CTA
User Persona
SEO reaserch and key words gave me the option to understand
the market they are in, and to get the user statistics for the old site
with that i created the follwing personas
the market they are in, and to get the user statistics for the old site
with that i created the follwing personas
Frustrations
- Dont see CTA at first view
- Cant look for one item if needed
- To much option in the menu
Goals
- Provide the user a clear CTA
- Show a clean and luxuruse site
- To improve the leads Qbic receive
Possible solution
After understanding the market and our users and what the client is doing,
i wanted to create a clean, modern and luxuruse site that will have a call to action
and separate it to five categories “over the fold” in the home page at the first view
i wanted to create a clean, modern and luxuruse site that will have a call to action
and separate it to five categories “over the fold” in the home page at the first view
by the following hirrchy, leave a message, Go to a catalog page, call, etc
Qbic's wireframes
Qbic's Design process
as part of designing, the client articulate the importance of variety
The Division Of Business Products Into 5 Categories That Each Office Needs
Entrance Counters | Chairs | Tables Cabinets And Cabinets | Conference Rooms
All Of These Were Critical To Appear On The First Screen
Of Course Because Of The Nature Of The Domain
The Language is Clean And Simple to use
SEO & PPC in Qbic
The company in which I worked for
Leos media & interactive is an SEO and web building company
and for good SEO you need an articles/article page and contact page
to show content for The google scanner
more projects
